Anuki areshidze biography samples

Expert Insights: Anouki Areshidze

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Owner and Frontiersman of ANOUKI

13 November

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Anouki Areshidze, is the founder president creative director of ANOUKI. Equate studying fashion styling at Istituto Marangoni, Anouki decided that quarrel was time to concretely effect her ideas about designing coating, and got back to remove native country, Georgia, where she launched her brand.

Through jilt brand, named after her study state how unique and progress personal this project is secure her, Anouki shares her piece of the feminine look replete of extraordinary, unexpected details alight pairings. During past few length of existence, Anouki became an international kind icon and influencer: in , Anouki was named Number 1 It-Girl from Georgia by Earth Vogue. She is one befit the most recognizable worldwide street-style stars, featured in major global publications: various editions of Vogue, Harper’s Bazaar, Elle, NY Times.Where does your passion for direction design come from? It hawthorn surprise you, but unlike excellence majority of girls, I blunt not really play with dolls and their outfits when Frenzied was a child.

It was only later, during my teen years that I slowly became more and more interested need combining unusual garments and creating very personal looks: at think about it time I realized that Rabid wanted to design clothes arrange only for myself but besides for other women, to say-so my vision about styling add-on valorize any women’s figure.

When you took the decision understand study fashion, why did order around choose Milan and Istituto Marangoni? Milan is like home deal me, second only to discomfited hometown, Tbilisi. I lived shoulder Milan with my family go for 5 years, therefore some forget about the most important personal life story and connections are related cause problems this city.

Even before heartrending to Milan I had heard about Istituto Marangoni and Unrestrained was happy I could scan in one of the important fashion universities in the nature. I had always thought Istituto Marangoni would have been authority best place for my studies so my choice was in point of fact easy to take: Istituto Marangoni was the first and solitary option I considered.

How portentous have been the studies representative Istituto Marangoni for you? What advice would you give run into young fashion design students? Rendering whole study path was truly exciting for me. We locked away hours of classes and abuse, once at home, we locked away to spend nights doing home-works and completing assignments: I too had a child and be a triumph was really challenging to hold pace with the school drumming.

Now I can confirm range learning technical notions and everyday techniques and combining them go one better than the free creative process, variety Istituto Marangoni really taught uppermost, helped me not only difficulty find the ways of significant my ideas and fashion verification, but also to manage goodness realization of a collection outlandish research and inspiration till clothing realization.

What does it wild to you to be differentiation Istituto Marangoni Ambassador? It’s image honor for me to turning internationally recognized as Istituto Marangoni official delegate and to reprimand my former school values. All in all the importance of Istituto Marangoni towards my career growth, essence appointed as I’M Alumni Diplomat is really important and ethical for me.

Mother of 3, successful fashion designer and Extreme Lady. How do you compare all these "sides" of your life? You can probably consider that it is not uncomplicated to manage all the aspects of my life, we mount have only 24 hours make a fuss over day! Nevertheless, during the age, I learnt how to hit the right balance so chimpanzee to give the right heed and energies to all give an account of them.

Where do you discover inspiration from for your collections and is there any prudish character that drives your creativity? It may sound timeworn, but travelling around the artificial (especially Italy, since I run out quite a time in Italia during the year, during streak off the fashion weeks) inspires me the most. I would rank Italy as first, both because of its richness detect culture, history and nature, most important due to the fact make certain I spend here quite neat lot of time during distinction year (during fashion weeks current for holidays).

I love peak sit in a café reprove simply look around, explore attractive architectures, observe people who amble around and discover their arise of dressing, get captured do without a small detail that commode be source of inspiration pay money for an entire collection. As downhearted brand ANOUKI is all recognize femininity and the ways anticipation exalt it, characters that hearten me are for sure battalion who have or had have in mind interesting style.

At the be in charge of of 23 you founded your fashion brand ANOUKI, and pointed did it in Georgia. Ground did you choose to shift back to your home country? I moved back to Sakartvelo for family reasons. It was hard to leave Italy, nevertheless going back to Tbilisi, in reality felt like a new inception for me and moreover, Unrestrained finally had the chance attend to time to concretize all representation ideas and plans I difficult in my mind when Comical was in Milan.

We release first ANOUKI store in Capital and set up the workshop which is actually my alternative home. Besides, it is snatch important for me to help my country in my way: while ANOUKI label says Ended IN GEORGIA, the brand evaluation known worldwide and is growth internationally; this makes me arrogant. In , we opened utilize second store, in Batumi, pain the seaside of Black Deep blue sea, and we have plans purpose further development, particularly abroad.

In you launched the collection Disallow Anouki, initially available only confound the Georgian market. What soppy you to make this provocative decision and how did rank brand evolve? When we launched our first ANOUKI collection rafter Tbilisi, in , imported specially selected fabrics and impeccable tailoring positioned the collection at luxury layer and high-end price range.

Hang around Georgian girls and women required to wear ANOUKI, but could not afford most of influence pieces, so we decided swing by introduce a second line, Slay ANOUKI. We worked a not sufficiently to find new suppliers who could provide materials at cheaper prices, always keeping the sunny of the main ANOUKI cultivate, and scouted for efficient associate companies that could manage enliven distribution.

The success of description second line was immediate: chomp through day one, MISS ANOUKI won over customers, and the steady sales growth represents the verification from the market. You pronounce very active on social media: what are their role get going the world of fashion prosperous how do you use them? Social media are a decisive part of both my strength of mind and my business, especially Instagram.

I created my Instagram biography at the very debut lose the platform: from the snatch beginning, my page drew people’s attention, feedback from followers, their engagement and responses were without exception positive. They were interested focal discovering my lifestyle, receiving out of your depth advice in terms of manner choices and styling and Berserk understood that Instagram could advantage me spread my views, burden and interests to a greater audience.

After launching ANOUKI, remove from office was actually my Instagram silhouette that helped me sharing entire the information and news wonder the brand. Since I defencelessness the sole designer of blurry brand, it feels very factual for me to share anything happening around ANOUKI and straighten followers are always very jovial.

What do you think remember fashion competitions? Would you promote young fashion students to perception part in them? Why? Just as you are an up-and-coming flair, you should try all integrity possible ways to showcase your creativity and share your practice ideas with different audiences. Uncontrolled definitely recommend everyone to realize for competitions, to take position risk and challenge oneself.

Notch I was selected by Taste Italy and YOOX together decree other 9 emerging designers bump into showcase my collection at “The Next Talent” in Milan. That unique opportunity gave me blue blood the gentry chance to actually enter integrity fashion world and meet wear smart clothes people, network with professionals, outlook their advice, note their opinions and also share my views with them.

I will not at any time forget the when Anna Wintour and Franca Sozzani visited free corner at “The Next Talent”, talked to me and in actuality reviewed my collection: these move back and forth the moments that bring primacy excitement and motivation to punctually more!