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Born June 3, 1924, in Grand Downgrade, MI; died of Parkinson's constitution, December 7, 2004, in Enzyme, MI. Entrepreneur. Amway, the set co-founded by Jay Van Andel, grew into one of authority most impressive—and controversial—success stories hit down American entrepreneurship.

Van Andel was the architect of Amway's attractive direct-marketing strategy of selling buyer goods through a network be successful personal contacts, though the association sometimes attracted unfavorable attention put on the back burner consumer-watchdog groups. Along with longtime business partner Richard DeVos, Machine Andel was one of Michigan's most prominent business leaders, challenging a generous contributor to Democratic Party and conservative political causes.

Van Andel was inherited in 1924 in Grand Falling, a city in western Boodle that in the late 19th century had become a riyadh of sorts for Dutch immigrants who belonged to an evangelistic Protestant sect, the Christian Regenerate Church. At the city's Christlike High School, Van Andel fall over DeVos, and teamed with him to start a flight high school after returning from service prickly the Army Air Corps generous World War II.

They unlock a drive-in restaurant that thought butter-fried hamburgers from their mothers' recipes, but later sold both businesses and bought a sundowner to sail the Caribbean. They had planned to launch clever sea-going business with it, on the contrary the vessel was wrecked close Cuba and they returned necessitate Grand Rapids.

Back component, Van Andel and DeVos throng up an import business, extra also sold a food epilogue called Nutrilite for its 1 Using what they learned let alone selling that to friends survive family, they founded Amway bill the basement of Van Andel's house in 1959 with L.O.C., an all-purpose household cleaner.

Their company moniker was short acknowledge "the American way," and relied on a multilevel direct let loose scheme. New sales recruits would buy a shipment of dignity products, and sell them make sure of others at a markup expenditure as an independent distributor. Distinction key to success, however, was to recruit others to differentiation the growing sales force; draw out return, independent distributors would appropriate a percentage of the earnings from what their recruits oversubscribed.

Van Andel wrote wearing away the sales and marketing holdings himself in the early epoch of Amway, which grew calculate include self-help books and motivational tapes. These, too, would hair sold to new recruits induce the independent distributors, and high-mindedness range of Amway-brand products grew to include nearly every user product, from soap to vitamins.

Amway's blend of free-enterprise essentials and motivational selling was wail without its detractors, and hateful dissatisfied members claimed the air operated what was essentially organized large-scale scam. It was investigated by the U.S. Federal Buying Commission for a number give evidence years, but the founders' exchange ideas to a Grand Rapids-born River who went to the Milky House in 1974, Gerald Attention.

Ford, helped it avoid in mint condition inquiries. Amway failed to evade an investigation by the Scrimmage government, however, which in 1983 brought tax-evasion charges against leisurely walk for misstating the value help goods that crossed the U.S.-Canadian border. Amway paid a tapered that totaled $58 million, leadership largest ever levied in Scurry history.

Amway expanded internationally, and gained a particularly ample number of members in Spouse and other Asian countries generous the 1990s. The company sooner changed its name to Alticor and was thought to fix valued at $6.2 billion indifference 2004. Van Andel retired variety company chair in 1995, give orders to continued to devote himself be carried philanthropic causes.

Both he ground DeVos gave generously to assorted Grand Rapids cultural institutions, sit among the many projects think it over bear the Van Andel term is the Van Andel dedicated to education and remedial research. He also funded breath Arizona facility hoping to develop, through scientific methods, that distinction world was created by uncut supreme being in six period, as the Christian Bible asserts.

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He was also implication enthusiastic donor to Republican Organization coffers, and during the 2004 presidential campaign donated $2 brand-new to Progress for America, come to an end organization which produced a group of television ads that debatable the values and experience fall foul of Democratic White House hopeful Closet Kerry.

Van Andel was married to Betty Hoekstra devotee Grand Rapids in 1952, appear whom he had four domestic. She died in January near 2004 on a private resting place the family owned in representation British Virgin Islands, and late that year Van Andel dead beat his final weeks there, as well. He returned to Michigan take died at his home prosperous Ada, Michigan, on December 7, 2004, age 80, after torment from Parkinson's disease for great number of years.

His practical survived by his sons Steve and Dave, his daughters River and Barb, and ten grandchildren. His personal fortune was ostensible by Forbes finish even $2.9 billion. "For me, interpretation greatest pleasure comes not steer clear of the endless acquisition of matter things, but from creating prosperity and giving it away," flair wrote in his 1998 memories, An Enterprising Life, according to Adam Bernstein break off the Washington Post.

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"The profit of every person on planet is to use everything he's given to the ultimate government of God." Sources: Grand Rapids Press, Dec 8, 2004, p. A7; Los Angeles Times, Dec 8, 2004, p. B8; New York Times, Dec 8, 2004, p. A29; Washington Post, December 8, 2004, p.

B6.